• US$150

• 153 designs

• 56 designers

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Logo Design Brief

We are a financial planning and advisory company. We are located in Eastern Pennsylvania. Our team is relatively small, consisting of three advisors and two full time staff. We work mostly with individuals and families, but we do also have some small businesses that we serve. Our focus is on wealth management, investments, insurance, retirement planning, and financial planning. We serve a diverse age range of clientele, ranging from just out of college to people in retirement. Most of our best clients are between the ages of 50-70.

Because our name is "Evergreen Wealth Strategies" we anticipate the color green to be featured prominently, though we are open to other colors being incorporated. We provide financial security to our clients, so a sense of tradition, strength, and/or safety would be nice to have. The word evergreen also means classic or timeless, so our logo should not be too modern or trendy. We think it would be good to feature an evergreen pine tree into the logo. An evergreen pine tree stands tall and strong through all seasons and can weather a storm. We think it would also be nice to incorporate the tree's roots into the picture to visualize a firm foundation and the starting point from which the tree grows. Financial planning is a process and we help our clients navigate life's financial decisions to find the right path and chart a course.

I've uploaded a sample image that I found on Shutterstock that we like as a team. One of the things we like about it is that it shows the roots of the tree. Please use it as inspiration but feel free to change anything about it. We can also do a combination of more than one tree (perhaps three since there are three advisors) if it is visually appealing.

Target Market(s)

Individuals and families of means, primarily between ages 50-70

Industry/Entity Type

Financial Services

Logo Text

Evergreen Wealth Strategies

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• An evergreen pine tree (or 3) along with the logo text specified

Nice to have

• The roots of the evergreen pine tree and/or a path through the trees

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