• A$150

• 123 designs

• 55 designers

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Logo Design Brief

Design a funky logo for a new Finance Brokerage firm called Step Finance.
The business connects borrowers with different lenders. Business is located in Australia. Trust is really important when it comes to finance - so having a logo that is both funky/modern/trustworthy is really important. A look and feel of a business that has been around a long time, but also looks really modern and up-to-date and will connect with people under 45 years of age.
Should not look cheap and nasty - should look refined.
Happy for step imagery to be used in the icon or logo, but it must be subtle, clever and not cliche. The idea of using the service is to assist people to build a credit profile and second chance to those who may have fallen into issues, as well as service those clients looking for a great deal.
The tagline is "With you every step of the journey"

Target Market(s)

Consumers looking for a car or personal loan - business looking for asset finance

Industry/Entity Type

Finance/banking

Logo Text

Step Finance

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Modern but traditional font, high end feel with an icon - logo and icon on one line

Nice to have

• Clever usage of iconography

Should not have

• No dorky step or stairs imagery, can utilise step/stair imagery, but don't be cliche if you are going to use it. Think outside the box when it comes to the iconography.