• US$300

• 192 designs

• 59 designers

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Logo Design Brief

Logo design for a husband/wife real estate team in Naples, Florida. Our team name is "Dwell Naples" but under Florida laws, our brokerage logo must always be posted anywhere our team logo is posted. The team logo must be the same size or smaller than the brokerage logo. (see attached Premiere Plus logo). It would be nice to have some sort of cohesiveness between the two. The colors are white, charcoal (PMS Neutral black U, Hex #434243, CMYK 67/62/58/45, RGB 67/66/67), black (PMS process black C, Hex #000000, CMYK 0/0/0/100, RGB 0/0/0) and gold (PMS P11-5 C, Hex #d2b166, CMYK 19/28/71/0, RGB 210/177/102). We want to portray a luxe, timeless tropical image...Naples is a very wealthy area with a majority of sales being second homes. The rest of the attachments are examples of logos/branding I have found online that I like. Last attachment is a photo of us for an idea of our personal style. We like the logos with soft edges, not too geometric, and creative incorporations of a house or palm tree. On the other hand, we also like a clean wordmark without an image.

Target Market(s)

age: 40 - 75 yrs , upper-middle class to wealthy, seeking the luxurious, tropical lifestyle of Naples either permanently or seasonally through homeownership. Our clients prefer luxury brands and do what it takes to get what they want. They prioritize time with family and loved ones.

Industry/Entity Type

Real Estate

Logo Text

Dwell Naples

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Raleway & Praktika are the fonts used in the brokerage logo. However, this team logo design should not sacrifice style in order to match the brokerage logo. These fonts are only listed here for considerations.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A classic, luxurious, tropical feel. It must also complement our brokerage logo that will be required to be added to all marketing. If an image and/or tag line are included, the wordmark must be the focal point.

Nice to have

• evoke a sense of "dwelling" rather than vacationing...it should appeal to those wanting a permanent residence in Naples, Florida.

Should not have

• A cartoon or industrial feel, geometric hard edges

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Files

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