• €180

• 44 designs

• 27 designers

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Logo Design Brief

In WEBSENSA we developed an automatic digital activity-tracking and timesheet-reporting app and we're looking for a new logo for it. The app is designed for Windows and macOS.

The new app name is ClockTrace (with webpage on https://clocktrace.com, and in parallel we’re in process of designing new copy and look&feel of the website).

Our app's USP:
We create timesheet reports
for professionals working on multiple projects
by automatically tracking and categorizing their digital activity.

TARGET PERSONAS:
1) Digital marketer/other freelancer
2) Lawyer
3) Mid-software developer
who have a lot of projects going on at the same time.
All aged 24 - 50.

IMPORTANT:
We would like ClockTrace logo to be modern and minimalistic. We would like a logo that could be easily simplified to a two-color icon form for the system tray.
As an app, we want ClockTrace to be associated with professionalism, simplicity, security, and automation. If you could include those values in the feel of the logo, it would be great but it'd still be good without them.

We uploaded screenshots of the app's interface both for Windows and macOS. Windows version has two visual modes - light and dark.

Please ask us questions if anything needs more explanation.

Target Market(s)

USA

Industry/Entity Type

Time tracking software for desktop

Logo Text

ClockTrace

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would like ClockTrace logo to be modern and minimalistic. We would like a logo that could be easily simplified to a two-color icon form for the system tray.

Nice to have

• As an app, we want ClockTrace to be associated with professionalism, simplicity, security, and automation.

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Files

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