DemandGenLogic New Logo Refresh (rebranding)
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This customer received 162 logo designs from 75 designers. They chose this logo design from NZ Creatives as the winning design.
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Logo Design Brief
We need a logo for a demand generation company called DemandGenLogic. We work with technology and software companies in lead generation and corporate training and trade shows and marketing consulting. The design we are looking for is a modern technology feel with a lion design. We like blues and green hues or even purples, no orange. We had a logo designed 6 years ago, but need something fresh. I have attached the current logo. What we don't like about our current logo is the DemandGenLogic font color and size and the blue boarder, this make creating marketing material challenging. And something about this design doesn't allow to embroider shirts/hats very easily.
Target Market(s)
Technology/software companies small and midmarket
Industry/Entity Type
We are a technology sales and marketing consulting firm
Logo Text
DemandGenLogic or DGL
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- male Lion, DGL lettering, cool color (blues, greens or purples)
Nice to have
- Something modern looking, easy to read font (try a font you like)
Should not have
- orange coloring and no boarder