Hydrogen Local, Think Global Act Local
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This customer received 151 logo designs from 67 designers. They chose this logo design from alex kaka as the winning design.
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Logo Design Brief
Logo design and brand identity for new Hydrogen Retailer Hydrogen Local (aka code H2L). With the tag line 'Think Global, Act Local'.
Take colour scheme and elements from the Hydrogen West brand identity kit provided and develop a logo for Hydrogen Local. Logo should include a conceptualised Icon of a Hydrogen Dispenser.
New logo with be used with and without the tag line and placed on Fuel Outlet Canopy, Sign boards and Shopfronts. Replacing brands such as BP, Shell etc. on traditional fuel outlets.
Target Market(s)
Retail Customers. Future Fuel Purchasers.
Industry/Entity Type
Hydrogen Retail, Service Station.
Logo Text
Hydrogen Local - Think Global, Act Local
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Hydrogen West Colour Scheme.
Nice to have
- Hydrogen Dispenser incorporated into Design.