• US$150

• 34 designs

• 10 designers

Brochure Design Brief

BACKGROUND:
Sun Control Retractable Shades was started in 1997 by husband and wife team Ian and Billie Meuschke.
They had the simple goal of providing quality sun control products for a fair price and spent the next 13 years providing shading for the residents of Southern Arizona.
In 2010 Ian and Billie decided to begin offering their retractable shading products to a dealer network that spans the United States allowing them to serve homeowners, businesses and government agencies from Alaska to Hawaii.

PROJECT BRIEF:
We have recently updated our Catalina Semi Cassette awning and need a dedicated brochure to the product.

Almost all of our images of the product are taken here in Tucson, AZ from local installs. With that being said, a "southwestern" feel tends to come through with the colors we use. We are open to having a more modern, classic feel.

Pops of bright color are ok in moderation, but we would like to stick to more to modern, professional, classic colors.

Please use link below to download Required Text as well as different assets you can use. Files too big to upload here.

https://drive.google.com/uc?export=download&id=1dBeyfgxPVzOI_lEvnvHGH3zpB1ioLyTg


SIZE: Flat (finished): 18.5" x 8.375" ; Folded(finished): 9.25" x 8.375"
(4 sides)

Target Market(s)

Our target audience is generally retired, upper-middle or upper class homeowners between the ages of 45-75. We deal mostly with an older clientele who like nice things.

Industry/Entity Type

Manufacturer, Retractable Shades & Awnings

Font styles to use

Serif

Sans Serif

Script

Colors

Colors selected by the customer to be used in the logo design:

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Requirements

Must have

• See "Required Body Text" in download file

Nice to have

• We would like this brochure to be somewhat cohesive with our current flyers/brochures, but we are open to new ideas. (find current flyers on "Mood Board" doc in download link)

Should not have

• Just be aware that this Catalina awning is a new design, so we do not have many pictures of the actual awning. The images provided are the older version. When using them, please try and cover or cut off the end cap of the cassette as this is the only identifying difference from afar.

Files