• €110

• 66 designs

• 40 designers

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Logo Design Brief

We are launching a medium-sized burger restaurant. Our specialty will be coal-grilled burgers however we would like to stay away from the fast food concept in our logo. We will welcome use of cafe and fine dine elements in the logo as our place is meant to be inviting not only for tasty burgers, but also for other snacks, breakfast and coffee. We estimate that half of our business will be delivery service, hence we need our logo to highlight our burgers, be appealing and raise curiosity in online order platforms. Architectural design of the restaurant will follow the logo story and will aim to be sporty, cozy and comfortable. We don't want to include a slogan in our logo, but thinking about using one or more of the following as design elements at the restaurant: 'Wildly tasty', 'You Won't like me when I'm hungry', 'We are back and wildly hungry'.

Please see attached some samples of preferred and unpreferred logo styles. We love the abstract dino icon on the preferred logo, but it's too simple and plain, wondering how it would look in a more sophisticated design e.g. more colored, with frame(s) and better fonts? The unpreferred logo design is what we mean with the fast food style. We don't want the logo to look childish or cartoonish.

Target Market(s)

Mid-market and high-end

Industry/Entity Type

Cafe & fast food

Logo Text

Dino’s Burger

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A cool, interesting font, a dino symbol/ mascot, a great color combination (black, white, red and gray

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Files

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