Digital Billboard design for recruiting CNC Machinist in a busy city

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This customer received 46 billboard designs from 16 designers. They chose this billboard design from u2square as the winning design.
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Billboard Design Brief
Spensall Precision Machining is looking to recruit CNC Machinist for their shop in Leeds UK. We have selected 3 billboards in Leeds to post this job advertisement. I need designs submitted by April 6th and I have included all of the requirements and note their are 2 different resolutions so I will need a design optimized for both sizes. Candidates should be directed to our website at Spensall.com to apply and I would like to include a reference for everyone to visit our Linkedin page. It is worth noting that Spensall has been in operation since 1917 in Leeds and that can be used in the ad if you see fit. This ad will be shown on a digital billboard that runs for 10 seconds every minute.
Target Market(s)
Blue collar workers
Industry/Entity Type
Manufacturing
Font styles to use
Other font styles liked:
- Futura
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must direct candidates to apply through our website (Spensall.com) and reference our linkedin page for information on our company. It must utilize our color laid out in the attached visual reference guide.
Nice to have
- Make it catchy by not overwhelming
Should not have
- Too much information