Professional Website for Leading Global Private Equity Real Estate Company
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This customer received 103 web designs from 20 designers. They chose this web design from Blue Sparrow as the winning design.
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Web Design Brief
The company is a leading global Private Equity Real Estate (PERE). We need a homepage design, an inner page design, and color/font tweaks to the logo (color should be more soothing than current blue used in the logo). The logo website should project the company as global, professional, experienced, trustworthy, accessible, YOUNG, DYNAMIC, hi-tech. PLEASE SEE the attached Design Brief Word Doc for details.
Target Market(s)
institional investors and wealthy private individuals
Industry/Entity Type
Finance
Number of Pages Required
2 page
Font styles to use
Sans Serif
Other font styles liked:
- either like in https://www.blackstone.com/ or like in presentations (Montserrat Black & Montserrat Light, Century Gothic, Blair ITC, Almoni Neue DL 4.0 AAA Medium, Almoni DL AAA)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- new color palette that is NOT based on current logo. they want a more soothing color palette than the blue in that logo. the new color palette should project: global, professional, experienced, trustworthy, accessible, YOUNG, DYNAMIC, hi-tech.
Nice to have
- the likes these sites: https://www.blackstone.com/ and https://www.apm.law/
Files
DOCX
electra-design-brief
Monday, March 28, 2022
Payments
1st place
US$330
Participation payments x 3
US$30
Participation payments x 4
US$10