• C$150

• 135 designs

• 47 designers

---

Logo Design Brief

Logo description:
1/ We are a weight loss company that offers its program to dieters through a network of licensed healthcare professionals (B2B2C business model).
2/ We are located in both Canada and the USA.
3/ The design must look clean, sharp and professional (as our protocol is medically supervised). It must convey trust and a focus on outcomes.
4/ Why traK? 1/ We help people get back on track and take back control of their health 2/ The K is capitalized to emphasize the ketogenic nature of our weight loss protocol
5/ The design must NOT look cluttered, messy - no train or railroad tracks of any kind.
6/ The logo should look and feel timeless - it could feel contemporary provided that it does not look gimmicky.
7/ Within the design - the first 3 letters (tra) must be lowercase and the K must be capitalized.
8/ The logo should be gender-neutral
9/ Please keep in mind that this logo will not only be used on our different documentations, banners, posters, marketing collateral, but on our food boxes as well.

Color Palette:
1/ We enjoy the soft, muted tones from Aesop:
https://www.aesop.com/hk/en/c/fragrance/
https://www.aesop.com/hk/en/c/kits-travel/gift-kits/
2/ We are open to any color combination but we would rather avoid flashy tones (ie. no full-on primary colors).
3/ While we would be fine using soft color tones, we would like to avoid pastel tones due to their ubiquity.

Thank you so much for working on our project! :)

Target Market(s)

Everyone who wants to lose weight. We target both men and women.

Industry/Entity Type

Weight Loss & Health Industry

Logo Text

traK

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The focus needs to be on the K. The logo will be placed on both on food boxes, documents and website and so on. Pls keep this in mind.

Nice to have

• We are open.

Should not have

• No silhouettes / no people designs. Nothing gimmy or childish.