PK lip liners, lip sticks & lip glosses
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This customer received 93 logo designs from 42 designers. They chose this logo design from Dave Paresh as the winning design.
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Logo Design Brief
We need a logo design for lip product containers and packaging and social media. We are a 2-person makeup artist team who has formulated a lip liner (compact), 2 lip sticks, and 2 lip glosses. We’ll be adding colors to our line over the next 6 months. We want to call this "PK" using the two initials from our first names (Pamela & Karen). Both of us are Southern Belles (specifically “Georgia Peaches”) with a great work ethic but appreciation for all things beautiful, soft, and lovely with a hint of “edge”.
P (Pamela) is intelligent, creative, pretty, and has an artistic edge to her look and work. She likes "classic." She is currently "going grey" (with stylish and long hair) and embracing being over-50.
K (Karen) is sexy, likes to laugh, beautiful, and a girly-girl. She likes "fancy." She will never embrace aging and is an eternal blonde.
We want a logo design that captures PK in those lights. . . perhaps two different fonts representing each lady? Separate yet intertwined.
Target Market(s)
Women, Brides, Makeup Artists, Cosmetics consumers
Industry/Entity Type
Beauty, cosmetics, bridal
Logo Text
PK
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The two letters P & K, current "serene" colors (nudes, coffee-creamer colors, blush pink, golds))
Nice to have
- It would be fun to see two different fonts, each representing P (Pamela) and K (Karen). See project description and uploaded photo of Pamela & Karen (with husbands). It would be great to see combinations of our letters intertwined and next to each other. Be creative!
Should not have
- No ampersand "&"