Trading company need to develop packaging design for a new nuts brand.

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Packaging Design Brief

We need a packaging design for a new nuts brand.
- Packaging format - doypack packaging with zip lock 150 g - 150x220mm
- Product line will include all possible types of nuts. We would like to take a pistachio like an exampl for developing design.
- The main task is to connect the whole concept to the chameleon character /hero (Example of the image is in Uploaded files, but you don't need to use it)
- In design we expect modern, creative and non-standard solutions, we focus on minimalism
- Packaging mustn’t be transparent or craft
- The future product will be a premium segment
- We expect front and back design of packaging
- Our competitors: Camel and Seeberger (Examples of competitors' packaging, I will attach in Uploaded files)
- Future brand would be sold in different countries therefore the design must be universal, not connect to any region, country or place of nuts growth.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Conservative
Economical
Upmarket

Files
Download all files - 1.2 MB
PNG
Seeberger
Tuesday, March 15, 2022
PNG
Camel
Tuesday, March 15, 2022
JPG
IMG_7458
Tuesday, March 15, 2022