Cardinal Retirement Planning, Inc. Marketing Collateral - 401k Rollover Decisions
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This customer received 18 print designs from 6 designers. They chose this print design from MDesigns ™ as the winning design.
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Print Design Brief
We are looking to create a branded one-pager marketing collateral piece talking about 401k Rollovers & the important information people should know. Rough draft of concept & content included below, and we will finalize copy later. Would include a call to action to contact us. Our website and other contact information are available at https://planwithcardinal.com/.
Target Market(s)
Working adults ages 55-75 with access to retirement accounts or who have a 401k account. Especially interested in appealing to people who work for small businesses, local businesses, have company stock, and other unique needs in this space.
Industry/Entity Type
Financial services
Font styles to use
Other font styles liked:
- Cambria
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clear message & call to action
Nice to have
- Highlight how many Americans have been changing jobs since COVID and why it would be worth working with a professional to make decisions on what to do with retirement accounts and assets. (We're working on getting that stat)
Should not have
- Too much text, don't want to inundate with text blocks