• US$110

• 31 designs

• 13 designers

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Logo Design Brief

We are looking to re-brand Sinister Joe Coffee Company to align more with our name. Our current logo can be seen at sinisterjoecoffee.com. We want our new logo design to align with 'sinister', found in our name. We have looked at multiple stock images and have settled on a reaper theme which needs to include a coffee cup. We found a design that we absolutely feel in love with, but are unable to license the stock image, and quite frankly, we want it to be more original anyway. I am uploading the image here as a sample in which to guide the design. We like the oval shape with the reaper holding coffee in the center. The border should say 'Sinister Joe Coffee Co.' or 'Sinister Joe Coffee'. Fonts should have a distressed, or grunge, style to them.

Target Market(s)

Counter culture, badass, rebel, entrepreneurial types that love coffee and eye catching logos.

Industry/Entity Type

Online coffee roaster/retailer

Logo Text

Sinister Joe Coffee Co or Sinister Joe Coffee

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Sans Culottes or other grunge, distressed looking font

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Grim Reaper holding a coffee cup and distressed, grunge style font

Nice to have

• In the example that I have included, we like the 'No 1' and 'TRDMRK' text. See sample provided.

Should not have

• Should not be difficult to read, should not be gory or overly frightening. Not looking for a comical reaper.

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