Athlete Theory Logo business rebranding logo

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This customer received 81 logo designs from 42 designers. They chose this logo design from AlexMorisseau as the winning design.
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We are a higher end Gym Brand , We focus on smart science backed training. We do personalised workout programming and tailored group classes.
Our main colours are black and white.
We are looking for something that is simple and sharp and communicates our top end branding.
We a bold yet elegant design something that is sharp and recognisable at a distance
Target Market(s)
Higher end fitness, functional fitness
Industry/Entity Type
fitness
Logo Text
the simpler the better just "Athlete theory" or "Ath" or less the simpler the better
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- simplicity