• US$450

• 138 designs

• 30 designers

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Logo Design Brief

The scope of this design project is to upgrade and update the current logo of “BZ Tactical Gear” (https://bztactical.com) and the phrase “Command Excellence”.
The company’s name has changed to “BZ Defense” and the spectrum of products and services we offer expanded. “BZ Defense” is a U.S Defense contractor that provides supply chain, program/project management, procurement and sourcing to the U.S Federal Government. Similar companies are:
• ADS, Inc. (http://adsinc.com).
• 5.11 Tactical (http://www.511tactical.com/)
• http://www.baesystems.com/home
• http://www.arinc.com/
• http://www.ceradyne.com/
• http://www.bostondynamics.com/
• http://www.tyco.com/

The current “BZ Tactical Gear – Command Excellence” Incorporates a rhino symbol, the name “BZ Tactical Gear” and the phrase “Command Excellence”. The new logo should incorporate all 3 elements as well.
• Company name: BZ Defense
• Rhino symbol: Rhino symbol should be ABSTRACT and less explicit. It should suggest a Rhino and create a sense of strength. I would like to build a strong brand/symbol that clients from the U.S defense industry can relate to and also to be able to place the symbol on products. But it also needs to be ABSTRACT in its nature – I don’t like that it’s a clear Rhino
For example:
o 5.11 tactical (http://www.511tactical.com)
o Spyderco (http://www.spyderco.com)
o http://kershaw.kaiusaltd.com/

• The phrase: “Command Excellence” is an integral part of the branding effort and is similar to ADS, Inc.’s “Our Purpose, Your Mission” and 5.11 Tactical’s “Always be Ready”

The U.S Defense industry is very very conservative. I'm looking for a sophisticated and strong logo: an abstract image of a rhino - maybe just 2 horns emerging out to the left of the BZ letters. The font and colors for BZ Defense/Command Excellence should resemble the examples above. I've attached some rhino logos that I found online: I really really like the Rhino Construction logo - the abstract yin/yang rhino - you should explore this route further.

Target Market(s)

“BZ Defense” is a U.S Defense contractor that provides supply chain, program/project management, procurement and sourcing to the U.S Federal Government. Similar companies are:
• ADS, Inc. (http://adsinc.com).
• 5.11 Tactical (http://www.511tactical.com/)
• http://www.baesystems.com/home
• http://www.arinc.com/
• http://www.ceradyne.com/
• http://www.bostondynamics.com/
• http://www.tyco.com/

The U.S Defense industry is very very conservative. I'm looking for a sophisticated and strong logo: an abstract image of a rhino - maybe just 2 horns emerging out to the left of the BZ letters. The font and colors for BZ Defense/Command Excellence should resemble the examples above.

Industry/Entity Type

Contractor

Logo Text

BZ Defense and Command Excellence (separately)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Company name: BZ Defense
  • Rhino symbol: Rhino symbol should be ABSTRACT and less explicit. It should suggest a Rhino and create a sense of strength. I would like to build a strong brand/symbol that clients from the U.S defense industry can relate to and also to be able to place the symbol on products. But it also needs to be ABSTRACT in its nature – I don’t like that it’s a clear Rhino
  For example:
  o 5.11 tactical (http://www.511tactical.com)
  o Spyderco (http://www.spyderco.com)
  o http://kershaw.kaiusaltd.com/
  
  • The phrase: “Command Excellence” is an integral part of the branding effort and is similar to ADS, Inc.’s “Our Purpose, Your Mission” and 5.11 Tactical’s “Always be Ready”
  

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Files

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