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The Livingston Group for Emotional Marketing website
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This customer received 138 web designs from 19 designers. They chose this web design from Just Me as the winning design.
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US$850
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138 designs
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19 designers
Web Design Brief
We need a website re-design for our company. We sell marketing research and branding services to Fortune 500 companies and we need a prestigious yet creative and dynamic looking website. We are small but want to look larger.
Our services include highly engaged, psychological approaches which draw out the emotional elements of brand and product selection. Our current logo tested well among clients to convey: Thinking outside the box, creative, getting to the heart, intuitive, warm and friendly, understanding consumer psychology. These are in keeping with how our clients experience our brand.
Updates
Hi Folks,
Please avoid anything like graphs and percentages because they suggest Quantitative Research.
Look for whimsical pictures that depict ideas, creativity, getting the heart and mind.
While the logo is reddish pink and orange, please use those colors as accents rather than primary.
I'm uploading images I find appealing
Added Wednesday, February 05, 2014
looking for images like these . . . http://media02.hongkiat.com/unleash-creativity-workplace/unleash-creativity.jpg; http://www.creativitypost.com/images/uploads/activism/left-brain-right-brain-creativity-400x294.jpg; http://e.fastcompany.net/multisite_files/codesign/imagecache/1280/poster/2013/02/1671921-poster-1280-bruce-nussbaum-creativity.jpg; https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcTfI1yshizk-nzjLYAAAP5jiYWT1W0-92YWosI49WG4kv9x7BCz: https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRTwqwBvHuEfrskVBghHdEq1hfjWbfWUfKMlzx5Mnz1zZR8SiGevQ;;
Added Thursday, February 06, 2014
Project Deadline Extended
Reason: first few days were lost on designs that were a bit too typical. Getting better now. Thanks for your hard work and creative ideas
Added Tuesday, February 11, 2014
Project Deadline Extended
Reason: haven't found the right one yet
Added Sunday, February 23, 2014
Project Deadline Extended
Reason: trying to decide. Almost have it
Added Friday, February 28, 2014
Target Market(s)
Marketing and Marketing Research Managers, Directors in Fortune 500 Corporations who are the decision makers for choosing vendors for Marketing Insight solutions. They range from age 35 - 55. They are usually on the way up the corporate marketing ladder and choose vendors who make them look smart and successful - their brands thrive. BA or MA education - Marketing, Business. Mostly American. Male and Female. Mixed ethnicity.
Industry/Entity Type
Marketing
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have new design using the attached logo [heart in box]
Please see current [very messy] website - www.tlgonline.com particularly for services and articles.
Must appeal to corporate executives. The site must convey the creative, intuitive emotional thrust of the company, that it will help them connect deeply and sustainably with their buyers.`
Nice to have
- Clients describe us as . . .
good synthesizers of factual and emotional information that lead to successful marketing applications - e.g., name, package, advertising, public relations
innovative
creative
engaging
intelligent
intuitive
sensitive
flexible
insightful
playful
game changer
forward thinking
magical
hero
Should not have
- Must look very different from current site, embracing the combination of professionalism and creativity expected from our clients. No numbers. This is qualitative and creative, psychological insights. Numbers and graphs are quantitative. Please avoid use of them
