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Logo Design for Rough Country Holdings Ltd
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This customer received 116 logo designs from 54 designers. They chose this logo design from Metamorphosis Design as the winning design.
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£110
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116 designs
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54 designers
Logo Design Brief
I'm looking for a fresh new logo for the company I run with my wife here in Edinburgh, Scotland.
I'd like it to be a compact logo that incorporates our name or initials and that perhaps indicates what we do, which primarily is traditional property redevelopment and rental here in Scotland's capital*.
The name is Rough Country Holdings Ltd, but we usually use the initials 'RCH' for short.
RCH owns and rents a small portfolio of commercial and residential properties here in the beautiful and historic city of Edinburgh. We buy traditional stone-built properties from around the mid-late 1800s and bring them up to a modern standard before renting them to residential and commercial tenants. After anywhere between 2 and 20 years we sell them on for new new owners to enjoy - it's basically a 'Buy-Upgrade-RentOut-SellOn' business model, and we've previously used the words 'Property' and 'Development | Investment | Rental' in our branding (See file attached).
More recently RCH has started supporting and investing in small renewable energy start-up companies here in Scotland, but this is more indicative of our personal interests in supporting the transition to a clean economy rather than being a big part of day-to-day business. This may grow into something more though, so it would be helpful to include something that has a 'green transition' feel to it as well as a 'traditional property' feel.
Though the previous logo design (see attached) served us well before, it's too wide and doesn't work so well for social media, LinkedIn etc. We'd like something more compact this time around.
Finally it's worth noting we are not a big-scale business with a massive marketing budget. We don't need a massive brand presence to win new work , but we do want to look slick and professional to our tenants and the other businesses we interact with in the property sector - mostly contractors, accountants and solicitors.
(* The business used to run holiday accommodation outside of Edinburgh under the name Rough Country Lodges Ltd, but we've moved on since then and now run city centre properties let on a long-term basis - hence the name change and need for a more representative logo).
Updates
Many thanks to everyone who has submitted a design so far - it has really made us think about what we are looking for and also what we want to avoid!
Here's a few additional pointers to help everyone:
1. Many of the designs that have come back have followed what we did before with the earlier company. One of the problems with this was it was too wide to work easily with social media thumbnails and so on. A good design for us is therefore either one that fits in a square or 7x5 box, or that includes a strong 'RCH' letter-mark element that does.
2. Many designs have picked up on the green that we used previously. This is fine and green fits with our support of clean energy technologies, but we're open to seeing some other colours too if it works well with the design.
3. Many of the designs use roofline type elements to reflect the property element of our business, and some use skyscraper type elements to reflect that we're in a city. The roof elements are fine, but there are no skyscrapers in Edinburgh (most of the city centre is 200-600 years old and built of solid stone, so skyscraper designs should be avoided.
4. It's probably worth worth stating clearly that we're not looking for an emblem or character logotype, so please don't waste any time on these!
Many thanks again and we're so pleased to see all the responses coming in. Everyone's work and input is much appreciated!
Added Friday, February 11, 2022
Target Market(s)
Professional services and B2B
Industry/Entity Type
Professional B2B and Property/Real Estate
Logo Text
RCH and/or Rough Country Holdings
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Please include a letter-mark element within the logo that can work as a standalone element - for example as an embroidery on a staff T-shirt or a stencil on a packing crate. Thanks!
Should not have
- Please no emblem or character logo-types