New Logo Design Project for a New National Website
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This customer received 77 logo designs from 42 designers. They chose this logo design from Thati Designs as the winning design.
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Logo Design Brief
We need a new logo for a new website called Inside Franchising (www.insidefranchising.com). The website will be written to North American executives at franchise based brands, people selling franchises and people interested in buying a franchise. We would like to see designs that fall into the color palette of red, black, gray and white. The final design should communicate the site is a high integrity, valuable resource for learning more about how to grow a franchise brand and buy into the right franchise for you. The Wall Street Journal of franchise news. Our tagline is Inside Franchising. Outside the status quo.
Target Market(s)
Business executives, entrepreneurs
Industry/Entity Type
Franchising
Logo Text
Inside Franchising.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Energy, power, authenticity
Nice to have
- Explore both all type and type with icon treatments
Should not have
- Me too look - see attachment