Venturi Healthcare. A new logo and brand guide
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This customer received 108 logo designs from 50 designers. They chose this logo design from COTTA - STUDIO as the winning design.
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rejuvenate the shapes of the triangle keeping a recognisability between the current and the new proposal
- modify, even substantially, the text part and the link between logo and text
- evaluate how the logo can be used without the text or in a compact version
- the new proposal must be recognisable and usable also in black and white
- include a brand guide in terms of colours and fonts.
Target Market(s)
Care Home for elderly people in the UK.
Industry/Entity Type
Healthcare services
Logo Text
Venturi Healthcare
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo exists already so you must keep the upside down triangle and make it clearly recognisable as a new, modern, better version of the current one.
Should not have
- do not use shades or gradients of color - do not use any stereotype icon of the hospital / medical sector (statoscope, syringe, cross, etc) and do not integrate any reference to objects used by people (sticks, chairs, etc)