A brand logo for a small joinery/woodworking company making handcrafted fine furniture.

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This customer received 123 logo designs from 66 designers. They chose this logo design from Duane Marcel as the winning design.
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Logo Design Brief
Design a logo for our joinery business which we can use on our website, Whatsapp, Telegram, facebook, etc.
We are a new small joinery business, focused on beautiful, high quality, fine furniture for residential spaces. We are located in Mzuzu, Malawi.
It a green field project.
My idea was a 'C' and a 'J' layered on top of each other or somehow joined, but I am useless at these things - so just be creative :-)
Website: www.chilukwa-joinery.com
Target Market(s)
Retail (households), bespoke furniture, engraving (laser), carving (CNC)
Industry/Entity Type
Joinery, woodworking
Logo Text
CJ, Chilukwa Joinery, etc.
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Roboto, Inter var, etc
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Should be able to be laser engraved onto wood (see uploaded image of what we do now). The final design should be a vector.
Should not have
- Pictures/illustations of furniture