• C$200

• 223 designs

• 65 designers

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Logo Design Brief

THE COMPANY
Relay Projects Inc is a new construction management firm in BC, Canada. We use emerging methodologies and a fresh perspective to deliver results.

THE LOGO
- needs to represent a relay race in some way
- should be crisp, clean, sharp, efficient
- can be a wordmark, or abstract/conceptual style

BACK STORY
Construction that is well managed should be something like a relay race, because it should run multiple concurrent “lanes” of tasks and activities, with each trade handing off smoothly to the next trade, to get to the finish line.

Target Market(s)

Land owners and developers who need a professional construction company to build subdivisions and communities with mid-market, quality homes... also homebuyers looking for a well built home built efficiently

Industry/Entity Type

Construction

Logo Text

RELAY PROJECTS INC

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Bitsumishi, Xolonium, or choose your own?

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A graphic element (abstract or wordmark style) that represents a relay race (ie: 3 or more “lanes”), or the handing of the baton from one runner to the next • Must work on a BLACK, WHITE, or MEDIUM GREY background (some colours can be reversed to make it work) • All text in all caps • IMPORTANT: Font for the R in “RELAY” must be the R from the font “BITSUMISHI” but … I don’t like the shape of the A or Y in this font. I’d prefer to either find or design alternate letters of EQUAL SIZE AND WEIGHT so they appear to all be in the same font. • I like E’s with the vertical line, and I like A’s and Y’s that are sharp and angular, not square/rounded as they are in Bitsumishi • Colour codes - Blue: RGB 41-171-226 Orange: RGB241-90-36

Should not have

• • No acronyms - no "RP" or "RPI" logos. • No stick figure running people or obvious "construction" related graphics - no houses, roof lines, hammers, nails, etc. • No Serif fonts • No outlines around the logo • The three parallel lines in the letter E cannot represent the 3 lanes of the relay runners, but this concept COULD be used in the letter A (ie: turning the “lanes” on an angle, or moving straight upwards at varying lengths)

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