• €110

• 136 designs

• 41 designers

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Logo Design Brief

We would like to have a logo for a Child Development Psychology Practice.

URL of website and colour palette (can be altered) https://praktijkhappycamper.nl/

Dutch practice consults parents of young kids (<5 yrs old) about the development of their child.
The practice differentiates from other practices and hospitals by
- being pragmatic
- giving very specific advice in a short timeframe instead of general advice in long advise trajectories
- is informal and fun for children; therefore we call the most important proposition the 'playground consult'
- Happy Camper is the name of the practice, since we have a camper van where we receive kids and their parents to give the informal and ' holiday vibe' feeling. Also, happy camper stands for 'a happy person'.

Please note: you can use your own inspiration for colors that you find attractive. So do not adhere to the current website colors per se.

But please also provide a version with the current 'green/white/orange'/, or black and white.

Core values that the logo should reflect:
- Adventurous
- Innovative
- Clear
- Optimistic
- Empowering
- Together
- Light

* Preferably use a Vw california-ish camper in the logo
* Logo should fit in current website design.
* Should be used for responsive website, so logo should be scalable.
* May be in capital as well in small letters
* The visual focus should be on ' Happy Camper'. The word ' Praktijk' is less important and can be smaller and/or in a less visible font and color

Some examples that I like: see attachments

For questions please do not hesitate to contact me!

Target Market(s)
- Dutch parents (mostly mothers 25-42 yrs old) of children of <5yrs old who think their child has development challenges.
- Double modal salary - afraid to take the first steps to get help.
- Use Instagram

Industry/Entity Type
Healthcare / Education

Logo Text
Praktijk Happy Camper

Should be scalable and transparant, in color and light/white version

Logo should be made in different sizes:
1. - Desktop version 164 x 3 = 492 pix - https://codex-themes.com/thegem/sites/agency-light/wp-content/themes/thegem/images/default-logo.png
2. Small & mobile - 132 x 3 = 396 pix - https://codex-themes.com/thegem/sites/agency-light/wp-content/themes/thegem/images/default-logo-small.png
3. Desktop light version https://codex-themes.com/thegem/sites/agency-light/wp-content/uploads/2019/02/x3-Logo_Outlined-006.png
4. Small and mobile light version https://codex-themes.com/thegem/sites/agency-light/wp-content/uploads/2019/02/0.8x3-Logo_Outlined-006.png
5. Favicon https://codex-themes.com/thegem/sites/agency-light/wp-content/themes/thegem/images/favicon.ico

Nice to have
If you could show examples how it would look in the current website (desktop + mobile)

Should not have:
- Decorative fonts

Industry/Entity Type

healthcare, child chare, child psychology

Logo Text

Praktijk Happy Camper

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Focus on Happy Camper

Should not have

• too childish font, unrecognizable icons

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Files

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