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Kraft Eco-friendly pouch back imprint
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This customer received 61 packaging designs from 22 designers. They chose this packaging design from SofiaDesignStudio as the winning design.
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US$140
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61 designs
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22 designers
Packaging Design Brief
Updating the design imprint on the back of our eco-friendly kraft stand up pouches. The current package back is a story letter but we want to change it to be more visually eye catching and make better use of buzzwords and graphics. I've uploaded a PDF with the current graphic so that key buzz words and thoughts could be pulled and highlighted.
The printing will be done in black and white, so don't spend time with colors. The imprint area is approximately 7" high x 5" wide.
I definitely want our logo at the top of the package, and I'm attaching two options.
Our mission is to be the Healthiest Pet Bakery in the U.S. That needs to be another point of emphasis.
Other potential buzzwords or bullets include:
Artisan Recipes
Simple Ingredients
No corn, wheat, soy, GMOs, or preservatives
Handcrafted
Locally sourced (Pacific NW)
Eco-conscious company
Updates
The system only allowed 24 hours. That is a ridiculously short time window.
Target Market(s)
Pet parents seeking natural, healthy products
Industry/Entity Type
independent pet channel
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo, Mission, buzz words, graphics
