ORANGALIVING

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This customer received 33 logo designs from 14 designers. They chose this logo design from Elan11 as the winning design.
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Oranga a means wellbeing in Maori.
OrangaLiving is the first sustainable co-living operator committed to offer rented spaces to live in totally upgraded eco-friendly spaces in cities, affordable and places of wellbeing (comfortable, a place to interact with peers etc.).
Need to play with eco-friendly colors, shape of letters (flowing but also to take into account this is a financial and PROPTECH business, so it also needs to transmit credibility.
Maori shapes can be used in a subtle way, not a copy paste of typical tattoos, but one can be used as an evocation. Shapes can be Manta Ray, Birds (freedom, flowing). Our customers are digital nomads, so it must transmit a sense of freedom apart from wellbeing.
Design needs to transmit several key messages:
- Wellbeing
- Environment friendly (sustainable)
- Financially sound business
Logo Text
Oranga Living - Wellbeing and eco-friendly Urban Living (need help on text as well)