a digitally enabled logistics company called groundlines

Winner
Contest winning design

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This customer received 275 logo designs from 124 designers. They chose this logo design from Echo009 as the winning design.

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  • Closed - Design Selected

Logo Design Brief

We need a new logo for a startup. The company provides B2B shipment services through its online platform and digital application. The company name is groundlines
We are NOT a traditional logistics company that only rents out full trucks. We are a technology-based company that uses trucks and hubs to serve clients in moving their shipments in an optimum way.

groundlines Value Proposition:
- A fully automated experience. Booking a pallet location for a shipment in our trucks is like booking a seat on a flight. Fully done online, with clear pricing for each route.
- Door to Door service: We pick it up from your location (warehouse) and we drop it off at your warehouse location.
- Insurance and track and trace services.

Target Market(s)

Saudi market for phase 1, then going international in phase 2. • Who’s the target we want to reach with this project? o Businesses with logistics needs across Saudi for phase 1 then going international in phase 2. o Individuals who want to ship small or large shipments between cities • What are their demographic characteristics (gender, age, location, lifestyle, etc)?  Business: professional businesses who are looking always to improve their business efficiency to grow and compete in the market  Individuals: everyone who has a need to send any shipment between cities, but he wants to make sure that he is dealing with a reliable and professional company.  We are as mass as the airlines' target audience, since the service we provide is similar, but instead of moving people around the world we move shipments 😉

Industry/Entity Type

Logistics

Logo Text

groundlines


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)


Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8
EB3D1F
EC4F4E
F09395
F8D3D4
FCEDEE

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • the full name of groundlines with an cion that contains the letters "GL"
Nice to have
  • an icon with GL

Files
DOCX
Branding Brief - groundlines
Monday, December 20, 2021
Payments
1st place
US$260
Participation payments x 3
US$30
Participation payments x 4
US$10
Total
US$390

Project Deadline
27 Dec 2021 13:17:00 UTC
Language

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