Product labels for new supplements business targeting high performing creative people
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This customer received 47 label designs from 15 designers. They chose this label design from erenuysal as the winning design.
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Label Design Brief
I need a label design for different supplements like Whey, BCAA, Melatonin etc. that I could customize for each use case separately.
The brand is called trickster.life, and it would be the first design of the labels. We haven't sold any products yet, but the target audience is people with growth mindset, people who want to be as efficient as possible and are constantly looking to improve their lifestyle. As part of that, they are also working out, but don't know much about supplements yet. Mostly people between 20-34.
I don't have a too specific idea of the expected design, though it should be light, warm, smart and minimalist, maybe have some patterns. It should looks smart and clean (and expensive). Orange and golden might be the additional colors for white. I have attached the templates of some products that I plan to sell and also the logo of the brand.
Here's what I have used for inspiration:
Brands that I like and are somewhat similar in concept: https://www.eboost.com/ (!!specially the way they
bring "how the product helps them" in focus, not "what the product is" & https://www.tuul.care/ &
https://www.ringana.com/sport/ & https://en.nutrivita.fr/ &
https://99designs.com/profiles/sabinaelisabethdesign/designs/953209
Here's how different products look like: https://supliful.com/catalog
Target Market(s)
target audience is people with growth mindset, people who want to be as efficient as possible and are constantly looking to improve their lifestyle. As part of that, they are also working out, but don't know much about supplements yet. Mostly people between 20-34.
Industry/Entity Type
Supplements
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, smart and minimalist design that can be applied for different products in different sizes, like Whey protein, BCAA, vitamins etc. available here: https://supliful.com/catalog
Nice to have
- Patterns, expensive look
Should not have
- Doodles, too many colors