• £110

• 187 designs

• 87 designers

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Logo Design Brief

We need a logo for our home scenting brand Frank & Sense. We are a premium brand whose products and ethos is all about creating memories and re-living great times through our scents. We are an elevated, 'intelligent' and 'tongue in cheek' brand but don't want to come across either hipster nor retro. We are more about charm and style rather than trends. We are more like an actual Basquiat painting rather than a trendy wall decoration. Some of our scents are: 'My Dad's Car' (tobacco, leather, after shave), 'Backyard' (delicate cut grass mixed with fresh air), 'Lounge Bar' (sophisticated, cool), 'Namaste' (oriental, wood burny), "Grandma's Vanity' (rose, peony) etc. Our style / branding inspiration would be 'Golden Goose', we like straightforward logos such as Comme des garcon's. The logo we are after os typographical, so purely the word "Frank & Sense" written out, no symbols or icons. PLEASE SEE THE EXAMPLE LOGO OF A DESIRED STYLE - we are looking to improve from this.

Target Market(s)

25+ with disposable income, people who shop at Liberty (London), Net a Porter, end clothing

Industry/Entity Type

Home scenting

Logo Text

Frank & Sense

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must say "Frank & Sense" in a clear and aspirational way

Should not have

• icons or symbols

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Files