New Logo for Rodgers Roofing and Cladding

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This customer received 49 logo designs from 31 designers. They chose this logo design from lnb... as the winning design.
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Rodgers is a Sheetmetal, roll forming roofing and cladding manufacturer. They require a new logo that creates corporate identity of expansion. They are changing from Rogers and sons Sheetmetal to a business that manufactures roofing , cladding and gutter and fascia as well as architectural panels and more. They want to use the swirl logo that they have used previously (attached) and they have a preference for blue and black as the colours. I think it could be great to have a few ideas with some colour as options in the design. We would like a lay out of designs that can be worked on to develop their new identity as a bigger company.
Target Market(s)
Roofing Plumber and builders
Industry/Entity Type
Metal Roofing Industry
Logo Text
Rodgers Sheetmetal Roofing Cladding Rainwater Goods
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The swirl design or upgrade of it.
Nice to have
- The name Rodgers and the symbol