Logo design for future of work, human+AI focused investments and advisory company

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This customer received 273 logo designs from 147 designers. They chose this logo design from Genzoo as the winning design.
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Logo Design Brief
We need a logo design for a new company based in the US called 'Spruce Peak Ventures LLC. Services include management consulting, executive coaching and investments in tech start ups that discover, develop and bring human ingenuity to work and spurs marketplace to think hard and put in action human+AI solutions that augment, assist and accelerate people at work for the better. Inspiration for the name came from evergreen trees that always has 3 colors, rather than just green to stay evergreen and fresh. Close up, they were made of young buds that are light green, fully blossoming leaves that are natural green and dying leaves that were tan. We are open to any combination of colors. The design should be in combination marks or wordmark logos and communicate and inspire future, growth and trust.
Industry/Entity Type
Investments and consulting
Logo Text
Spruce Peak Ventures
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.