Revised BEST Logo Fresh Look/Modern

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This customer received 135 logo designs from 49 designers. They chose this logo design from sherman as the winning design.
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Logo Design Brief
Looking to update our logo but keep the same concept. We are a Trucking and Excavation Company. Ultimately looking to keep same concept with something more desirable logo to use on apparel and marketing. Need variations for different circumstances. We do not plan to re brand all of the trucks just for marketing so needs to be somewhat similar but could include equipment or trucks if designed properly.
Logo Text
The Logo should be able to be used optional with the descriptions for BEST inside the logo as well as a full logo with service descriptions in the state logo. One version could be without the Wisconsin Logo that can be used for hats or shirts or any area there is not room for a big tall logo.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Need to keep Wisconsin State Shape.
Nice to have
- B E S T and its services would like to remain to be the bulk of the logo. Brush Cutting, Excavating, Snow Removal, Trucking