• €270

• 84 designs

• 16 designers

---

Book Cover Design Brief

My first book for a global audience of modern performance leaders needs its cover!
I am an international executive coach and I've developed a new approach to replace classic Performance Management with a natural, sustainable approach fit for human beings :) My first book is about this approach and serves two purposes: helping leaders and sparking their curiosity to learn more, and positioning myself as a thought leader in the field.
The book is built on personal experience; it is both professional and personal ("From me to You"), and I'd like to position it beyond classic categorisation.
Its cover should communicate humanness, naturalness, ease and joy, within an unmistakably business-y context. I would like to see designs that use the color yellow (but not sure it communicates the right things).

Target Market(s)

Leaders who aspire to have a positive impact and deliver results in a meaningful way

Industry/Entity Type

Consulting & Executive Coaching - Trusted Advisor

---

Font styles to use

Other font styles liked:

• Helvetica Neue

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A both-and feeling to it (see description), e.g., masculine AND feminine, business AND humanness. Power with, not power over...

Should not have

• Too much "bling" - no classic status symbol business success language