• A$150

• 39 designs

• 8 designers

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Label Design Brief

We have recently updated our logo, and are looking to incorporate the new logo into a new design for our dozen size egg cartons. (New logo has been included in the uploads - there are several file formats available, so let me know if you need a different file format for the logo.)

We are a company that is focused on ethical farming, and the welfare of our hens. We are a small, niche farm, run by a husband and wife and 3 children.
I have included a photo of our farm and the trailers we use for our hens so that you can see the type of farming methods we use.

We would like to keep the label relaxed, to reflect the small family business.
We would like the use of green colours to represent the "pastured" aspect of our egg farming. We want the label to represent our better farming practices.
We have included a graphic of our current label which we like the feel and style of.
We have also included a graphic of the dieline that must be used so we can submit the design to the printing company. (we do not need a space for a barcode on our label)
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Things that must be included legally on the label:

* The words "12 Pastured Free Range Eggs",

*Nutrition label panel as pictured in the current label graphic

* Weight options as pictured in the current label the words "Min Total Mass" must be used and have a selection for weights of 600gm, 700gm and 800gm

* Chicken stocking density must be prominent to show our care for the hens the words "150 chickens per hectare" must be used

* A best before section where we can stamp a date

* A product of Australia logo

* The words "Commercial reuse of this carton prohibited" on the back of the carton

* A "please recycle" logo on the back of the carton

* Farm details on the back of the carton:
Fenech Farm
E & D Fenech
55 Coulson Rd
Broadford VIC 3658
Ph: 0417 233 924

I would like some information on our farming practices like what is pictured on the original label:
" Our hens are housed in mobile trailers that are moved to fresh pasture regularly on our farm in Broadford, Victoria.
The hens have access to the outdoors 24 hours a day. They have plenty of room to flap their wings, and to scratch and forage for bugs.
Our hens are happy and healthy, help to sustain our land, and lay us these delicious eggs!"

Target Market(s)

People wanting ethical sustainable produce

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 3.6 MB