Dark Tactical needs a new logo for labels and clothing

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This customer received 296 logo designs from 98 designers. They chose this logo design from AFD as the winning design.

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Logo Design Brief

Update: we are looking for a strong, aggressive, masculine logo. We are manufactures, our labels are printed black only that's why we like negative space. We will put our labels on belts, tactical gear, so we prefer 1:1 ratio fit. The logo has to express that we are in the tactical MIL/LE business, our brand name DARK, you may include elements related to sewing. We like the sci-fi world, but our new logo shouldn't be mixed up with the e-sports team logo.
We would like to use our new logo besides of the labels on clothing like caps, t-shirts, keychains. The logo must be laser engraving ready.
We don't want to see an iteration of the most common 'tactical' logos and we would like to avoid common elements like skulls, crosshairs, spartan helmets, guns, bullets, knives etc.. and please no mascots or irrelevant elements.
I'm sure, you will dig up google and check out ours websites don't stick to our concept, we don't insist to force the DT letters in a a logo or use our old gear style logo.
Our original brief you can see below:
We are DarkTactical
We make high-quality tactical gear for operators
We need a new logo - forget what you find with google, we need something new!
We like simplicity and colors black, grey and red
We don't like common elements like skulls, shields, crosshairs, knifes, bullets and gamer mascots
We want the logo to fit on labels, hangtags, and cool t-shirts
We adore negative space creatives and bicolor designs
We are excited to see your design!
Dark tactical - dark solution for black ops
(We know all the free logo design templates, we know Envato and similar pages, please don't participate if you can't make something unique)

Target Market(s)

We work for MIL, LE, shooting sports, bushcraft, outdoor

Industry/Entity Type

We make high-quality tactical gear for operators

Logo Text

Dark Tactical


Font styles to use
Other font styles liked:
  • Gunplay

Colors

Designer to choose only greyscale colors for use in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We really adore negative space creatives and bicolor designs
Nice to have
  • We like simplicity and colors black, grey and red
Should not have
  • We don't like skulls, shields, crosshairs, birds, bullets, knifes and gamer mascots
Payments
1st place
US$260
Participation payments x 4
US$10
Total
US$300

Project Deadline
22 Nov 2021 18:41:30 UTC
Language

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