Commercial fisherman selling fresh fish needs a logo
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This customer received 53 logo designs from 21 designers. They chose this logo design from soul as the winning design.
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Logo Design Brief
We are a family-owned, commercial fishing company operating in the Pacific Northwest off Washington coast. Our boat is named "Harvester" and our catch is primarily King Salmon, Pacific Halibut, and Albacore Tuna. We are preparing to sell our whole fish directly to consumers this year and need a logo. We operate in a sustainable fishery and only sell fresh fish to local businesses and consumers. Our fish, being 100% troll caught (no gillnetting), is wholesome and rich omega-3s.
We are open to a variety of designs, but definitely designs that communicate sustainability, quality, freshness, and locality will be given the most preference. Something that includes a boat or fish with be nice. The Business name is "Harvester's Catch". Feel free to use this in the logo if you like. Also, we will be in the Portland, OR and Seattle, WA areas if this helps in getting a feel for the style.
Note that in addition to the logo design, there will also be opportunity to do a business card, 5" x 7" handout, 50lb fish box design (details to be provided for this one) and maybe some website work as well (squarespace or shopify).
I've also uploaded an image of a boat that we used in a previous business card. The boat will require a slight adjustment to match the design of our current boat. I've uploaded a second image that outlines in red the part that needs to be trimmed off (just remove it and bring the masts down to match). - Using this boat isn't necessary- you're welcome to draw your own or not use it at all, just figured I'd provide it for reference.
Target Market(s)
Primary: Restaurants, fish mongers, local speciality grocers.
Secondary: Consumers
Location: Portland, OR, Seattle WA, and surrounding areas.
Industry/Entity Type
Business
Logo Text
Harvester's Catch
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We prefer the logo that have a stamped look and feel. Preferably something that includes an image of a fish and of the boat. Note that the logo does not necessarily have to be circular.
If fish are used in the design, the artwork must be of a King Salmon (aka Chinook Salmon) and/or Albacore Tuna.