• US$300

• 151 designs

• 68 designers

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Logo Design Brief

Need need a new logo for floral business called "Penny + Clover". We are launching the industries first floral vending machine company, along with e-commerce and subscriptions. Vending machines will be placed in high traffic areas like malls, airports, hospitals and large corporate offices. We would like to see clean designs that are ONLY grayscale and come off as being a mid-high end brand. We're looking for text only, or text/watermark logos. Please photoshop an image of the logo on the vending machine photo provided in this brief.

The name of our business is derived from an emotional story between the co-founders Jason & Mary. Over the last several years, Jason and Mary have experienced personal and professional struggles that have tested their health, marriage and sometimes purpose in life. Like many, music is relatable and creates defining moments that remind people of their past or special moments, regardless if they were good or bad. Chris Stapleton wrote a song called "Starting Over" and the lyrics represent this moment for Jason and Mary. We're starting a new chapter of our lives by starting a floral business and taking a chance on something new that the world has never seen. Jason is Mary's "Lucky Penny" and Mary is Jason's "Four Leaf Clover". Together they intend on showcasing to the world a new product that could change the way flowers are purchased forever.

https://genius.com/Chris-stapleton-starting-over-lyrics

Our logo doesn't necessarily represent flowers but a journey to build a brand that represents our mission together, and creating a new path for consumers to purchase flowers in a changing world. In addition to the vending component, there are plans to start a floral subscription offering which we hope will be just as successful as the vending platform. The brand needs an ability to scale from B2C and B2B. The logo does not need to have a floral theme.

Target Market(s)

Vending - consumers needing to purchase flowers last minute, Subscription - consumers that want high quality, good looking, fresh flowers weekly, bi-weekly, monthly

Industry/Entity Type

Floral; Retail; eCommerce

Logo Text

Penny + Clover

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Logo styles of interest

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must be horizontal, so it fits across the top of our vending machines; Grayscale only; Art or Watermark should contain clean lines (if adding in addition to text);

Should not have

• Logos that appear as clip art; logos with colors other than black/white; logos with art that contain a clover/shamrock; anything but logo with horizontal text;

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