• €180

• 61 designs

• 29 designers

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Packaging Design Brief

We need a design to print directly on our stand up zip pouches, 6x9x3 in., to replace the labels we were applying on generic matte black pouches.

We'd like to keep the current color theme of matte black + [Flavor Color] (in this case, fushia) to communicate the idea of modern, luxury brand (please see nespresso coffee brand) and stay somewhat close to the current label so our product will be recognized by actual customers. Other flavors will be a declination of the same layout, matte black + [flavor color]. Colors used should be vibrant, eye catching, to stand out from competition.

We also want to display the actual tea blend picture on the packaging so the consumer can see how beautiful the tea is. The font size for Rose Chamomile Lavender should be big enough so it's readable when the product is seen in thumbnail format.

The front should have a seal/stamp close to a top corner with a big "100% Freshness Guarantee",

The company logo "The Tea Company" should be present on the front in a prominent spot. It's provided in the zip file from old label.

We need to display the net weight (4oz / 113g) and number of servings (makes 60 cups). Please refer to old label.

On the back side we need a space for the UPC barcode at the bottom, the company address, a space for the brand's story/mission, steeping instructions with icons (see current label), ingredients and another section featuring our other products. All fonts should be 10pt or bigger.

Artwork of the current label current label is available here
https://drive.google.com/drive/folders/0B8loP1tC_L9kbkc2QnkwWUxBRTg?resourcekey=0-Z47gOjgttFCuJORf5fLVAg&usp=sharing

Target Market(s)

USA market, Women ages 25-45, young & young at heart, trendy, health conscious, luxury

Industry/Entity Type

Premium Loose Leaf Tea

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Font styles to use

Other font styles liked:

• fonts provided in zip file

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See description

Should not have

• Asian look and feel

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Files

Download all files - 42.2 MB