Smart Design for Global Industrial Business

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This customer received 87 web designs from 15 designers. They chose this web design from nzdesigners as the winning design.
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We are commissioned to replace an existing industrial business website with a new website with new branding and layout for CMS / Responsive (Wordpress). The existing website is to be replaced (hclfasteners.com) with one that is more in keeping with the new brand book and modern design standards.
Note that they have two online stores (hcl-clamping.co.uk and .com) and this site will need to fit with those, whilst being very different and much more about HCL and their scope / reach.
Please just design the homepage first as we will try to give everyone a chance to build from there if they are heading in the right direction.
The eventual delivery will be of all the wireframes, in source file format (ideally PSD) as well as PNGs.
We will aim to feedback in detail to all participants, but if you really don't try that hard, it may be brief!
Updates
Gathering more feedback
Target Market(s)
Buyers in companies who are looking for clamping / restraining products - to persuade them that these are the best, most reliable, products.
Industry/Entity Type
Industrial safety/banding products
Number of Pages Required
5+ page
Font styles to use
Other font styles liked:
- see current websites
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A really good consistent level of design with consideration of mobile users and lead generation.
Nice to have
- I just want to see good creative, if possible. Don't try too many things, keep it simple.
Should not have
- No untidiness or lack of consistency.