• £90

• 35 designs

• 3 designers

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Graphic Design Brief

We need 24 (twenty four) designs for a new range of E-Liquid flavours for a new brand we're introducing called "Jucci". We would like a label design for each of the 24 flavours (one design for each flavour). The flavours are:

-JD Honey & Cola (Jack Daniels Honey & Coke)
-Honey Nut Crunch Cereal (Crunchy Nut Cornflakes)
-Cookie Pudding (Cookie, Strawberries, Chocolate (white & milk) and Cream)
-Orange & Passionfruit J2 Oh (Orange & Passionfruit J2O)
-Exotic Mix (Guava, Lychee, Papaya, Pomegranate)
-Apricot Yoghurt
-Victoria Sponge (Victoria Spongecake)
-All sorts of Liquorice (Liquorice Allsorts)
-Ice Cream Cone & Flake
-Maliboo & Lemonade (Malibu & Lemonade)
-Berry Tart
-Birthday Cake
-Fruit Smoothie
-Strawberry Mojito
-Watermelon Bubblegum
-Grape Cotton Candy
-Dragonfruit Mix (Dragonfruit, Cantaloupe Melon, Peach, Pear & Plum)
-Cream Soda (Cream Soda & Butterscotch)
-Lemon & Lime Pie (Lemon, Lime and Meringue Pie)
-Fruity Cereal Loops (Froot Loops Cereal)
-Bananas Foster Waffles
-Maple Pecan Pancakes
-Chocolate Doughnut
-Apple Brandy Cheesecake

The name in brackets next to flavours is what the flavour is based on to help with the label design. As you can imagine anything that is branded we can't use the actual names for copyright reasons.

We do not have any set design ideas or colour schemes in mind as we are open to suggestions, however I will include some images of existing labels we have to give an idea of where things should go because the label will be wrapped around a thin bottle (approx. 3cm wide) so the key design features should appear down the centre. The labels are 9cm (W) x 8cm (H). The key things that need to appear are the brand name, the flavour name, an image of the flavour e.g. a bottle of JD Honey next to a glass of cola but with no branding on them (not an actual photo, more like a vector or cartoon of some kind), then the following wording:

70VG/30PG
50ml
0mg

The only thing that needs to remain constant between each flavour label is the layout (however you decide to do it) and the logo for the brand (Jucci).

Things like user instructions, company info, a barcode, 18+ signage and other legalities will go on either side. I can either send you exactly what is needed, or if you operate in Photoshop and are able to send the files over when completed then I can add them in.

If you have any questions, or if I have missed anything out, please feel free to let me know.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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