• A$150

• 103 designs

• 56 designers

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Logo Design Brief

We’re looking for a brand graphic identity package including a logo, font, & associated colour scheme for a new E-Shop Called "FoxE".
The business sells multiple unrelated products under the same brand name, the products range from children’s clothing and toys to sports equipment.
We want some sort of stylised "Fox" as our logo. The key requirements of the package are;
• Simple, bright, fresh, and contemporary
• Able to change the colour hues easily to apply the logo to different products within the brand.
• Be suitable to scale to a range of sizes for use on items including cardboard packaging, clothing labels and hang tags, decals and stickers, website and online marketing, social media, business cards etc.
• Also have a single colour version of the logo that can be inverted.
• Use a commonly accessible font (so we can easily continue the theme on website copy, labels, etc).
• Be able to use the logo and brand name together or separately.
• All work needs to be in available in standard and high-resolution EPS, AI, PDF, PSD, PNG and JPG formats or be easily converted
• And we also need a printed guide to using logo and graphics/colours (to pass on to website designers and printers etc) that includes the logo lockup/configuration and rules for how to use it, details of brand colours (hex decimals, CMYK and RGB colour values or whatever), font and typography details.
• It would also be useful to get an idea of how the logo would look on different items such as t-shirts, socks, business cards, etc.

Some adjectives to describe our business and products are innovative, active, trustworthy, customer focused, safe, young, spirited, fun, new, happy, charming.
Adjectives to describe a fox include lively, smart, charming, young, frisky, stealthy, slick, sleek, crafty, cheeky, handsome, soft, silver, red, grey, white, black,
Please see the attached telstra branding for an idea of what we mean by being able to change the colours.
We look forward to your ideas.

Target Market(s)

Variety of products for Online E shoppers, parents, grandparents, teens, 20-40 something trendsetters

Industry/Entity Type

Online Shop, leisure, clothing, toys

Logo Text

FoxE

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please see bullet points in the project description for our key requirements

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Files

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