Rapidly growing financial planning firm needs a new logo for a rebrand.
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This customer received 97 logo designs from 35 designers. They chose this logo design from PULA DESIGN as the winning design.
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Logo Design Brief
We are rebranding our financial planning firm to incorporate a local focus to our business to create a more permanent and inviting feeling to our clients and prospects. The name of our business is Retire Greenville, and I'd like to have a logo and business card created which reflects design elements from our local area (Greenville, SC and the Upstate SC region). We have a lot of great architecture in our downtown city center so it would be cool to see some of that reflected in our logo with different shapes. Also, I want this to look professional, but not stuffy; something that will draw people in as being down-to-earth, relatable, and high quality, but not exclusive or uninviting like a lot of older firms. Another point to note, Greenville is often referred to with the shorthand 'GVL' by locals.
Updates
Went on vacation/holiday
Target Market(s)
Our target market is people are who are active planners, investors, and retirement savers. People who think ahead and show discipline and diligence when considering their futures.
Industry/Entity Type
Financial Planning and Investments
Logo Text
'Retire Greenville' or ‘ Retire GVL’
Font styles to use
Other font styles liked:
- Overpass, beyond infinity
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design elements that reflect our local area.
Should not have
- Dollar signs