Logo for marketing firm: strategy, branding, design, copywriting

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This customer received 53 logo designs from 16 designers. They chose this logo design from serazvictoria as the winning design.
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Logo Design Brief
Boutique marketing firm with roots in commercial and industrial industries, specializing in taking small business to medium and beyond. Proven process in branding with systematic 5 step process. Consult. Define. Design. Develop. Execute. Systemized approach to helping companies find their voice and tone to succeed with on target content and identity.
The final design should be clean and fresh, utilizing cyan (primary) additional colors fine too.
The design should communicate trusted and expertise, with a twist of flair. What's makes our company unique is the systematic project management approach to rebranding, branding resulting in clutter free copy, clear marketing communications and simple elegant designs.
Target Market(s)
Small and medium sized business in clean energy, industrial and professional services.
Industry/Entity Type
Small Business
Logo Text
AD-JECTIVES with sub text of "marketing projects simplified."
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Play up the term AD in the word as the URL is ad-jectives.com...perhaps stylized @ representing the website and web services which represent our largest growing segment? Project management visual ideas could include clocks, check marks; strategy could be a compass. Prefer logo that easily translates to an agnostic icon or stylized symbol incorporated
Should not have
- Nothing italic or overly scripted. Not overly thick font