Informational Trifold Flyer to Highlight Our After-School Program Curriculum

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This customer received 28 flyer designs from 16 designers. They chose this flyer design from DA. as the winning design.
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Flyer Design Brief
We need a trifold to hand out to families at our open house events that highlights our programs and curriculum. We provide quality, nationally recognized, award winning child development programs and after school care affordable to every family at any income level. Our programs include curriculum in Education & Career Development, STEM, the Arts, Academic Support, Character & Leadership, Health & Life Skills, Sports & Recreation.
Our curriculum is designed to be fun AND purposeful.
Our target market is parents of children ages 4-13 years old of every socioeconomic background. The brochure needs to be inclusive, eye-catching, family friendly, professional and informative.
I'm uploading our current curriculum guide for a sense of the flyer's CONTENT ONLY. Please DO NOT copy the design in the Curriculum Guide upload - we plan to redesign it soon. Please DO USE the Success Statistics in the Curriculum Guide.
I'm also uploading some of our recent flyer designs for a sense of the look and feel that we like. Also uploading our logo, some other branded assets, and a branding guideline that can be referred to for colors, fonts and logo spacing. The logo is the only required asset. The colors listed in the guideline are not required. The brand fonts are not required either but using them is a good idea, unless they just don't work with your creative vision.
I can provide logo files and other assets as psd files for final flyer.
We have around 10 flyers we need designed each year so this project can lead to regular, ongoing work.
Target Market(s)
Parents of children ages 4-13
Industry/Entity Type
Non-profit child care and child development
Font styles to use
Other font styles liked:
- Franklin Gothic Book URW - Book, Franklin Gothic URW - Demi, Museo Slab - 1000, Helvetica - Regular, Arial Regular
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo. Inclusive, family friendly. Ability to edit brochure based on location. Success Statistics Highlighted (see curriculum guide for content). Room for list of core programs. Quotes from parents. Register online: URL (will vary by location).
Nice to have
- It would be nice to be able to feature a few different aspects of program in detail, or show a curriculum project. Can provide content for such.
Should not have
- Anything that is not inclusive or family friendly.