Pure Grit Logo - Help us in developing our brand with a logo

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This customer received 90 logo designs from 55 designers. They chose this logo design from GreenArt786 as the winning design.
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Logo Design Brief
We are looking for a logo as we build our brand. We are a clothing company that is under development. Our basic concept is to create wearable art in fitness clothing. As of now, we are working with sweatshirts, T-Shirts, custom shoes, & sweatpants. The plan is to expand and further in our designs and products. Our brand promise is "To inspire the fighter in all of us". We want the customer wearing our clothes to be inspired by the design. Our customers are people pushing through the grit of life and coming out the other side.
With our logo, we would like it to be wearable as well as presentable on a website. If the logo itself could have an image which can be complex on a shirt but then paired back on the website, that would be idea. We want the logo to be like a piece of art but expressing grit to some extent. Also, we would want the logo to have our name.
Updates
Low designer entries
Gathering more feedback
Target Market(s)
Fitness buffs, fighters, designers/artist, fashionable & high end buyers.
Logo Text
Pure Grit
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- Open Sans
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are going generally with a darker red for the website design. We would like some reds within the Logo, but we also want to make sure that is it easy to read with accent colors
Nice to have
- It would be nice to have the logo look good both on our website as well as wearable. If possible, we would like our logo to have an image within it that can represent our brand on its own without the "Pure Grit" text as well as the logo feeling cohesive with the text included. For example, a bird by itself could represent the brand just by the image as well as when you have the bird with the store name.
Should not have
- It should not have overlapping text