Australia's leading medical publisher needs a new logo to support its transformation
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This customer received 75 logo designs from 37 designers. They chose this logo design from ecorokerz as the winning design.
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Logo Design Brief
ADG is a SaaS enterprise that enables and empowers the medical and pharmaceutical community to come together to provide better informed and more effective healthcare solutions to help Australians live healthier, longer lives.
The challenge is to create a new logo to support its transformation into a digitally enabled two-sided information platform.
The logo design should position ADG as a SaaS based technology business and therefore follow many of the established elements of that industry. The logo should include ‘Image icon’ + ‘Company name’
The icon should represent ‘connection’ – of bringing the pharmaceutical industry and medical profession together.
Primary colours are green and black
Target Market(s)
Pharmaceutical company marketing & sales teams
Industry/Entity Type
SaaS
Logo Text
adg OR ADG - Explore designs in all lower or upper case (proposed designs should not be mixed case)
Logo styles of interest
Character Logo
Logo with illustration or character
Font styles to use
Other font styles liked:
- Open Sans (a Sans Serif or Sans family as fallback options)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo design should position ADG as a SaaS based technology business and therefore follow many of the established elements of that industry.
The logo should include ‘Image icon’ + ‘Company name’