• A$800

• 33 designs

• 19 designers

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Logo Design Brief

Our core business is supply of brass fittings for industrial/engineering/automotive industries. We also import a number of products which compliment our base range. We use two names in the market (IFS and Brassfit), these are reasonably well known in the market we service. We are looking for a name and logo to use for marketing of the complimentary products, these include cable ties, tyre inflation equip, gauges, air preparation equip. We do not want a name that hints at any particular product. One name we are considering is "Hi-Qual", this indicates that the products are OK but can be applied to any product. Our predominant color is green (PMS42) I think, but is not particularly important, we would like a logo that prints well in both clor and balck and white.
I do not want either of our trade names (IFS, Brassfit) to appear, I suggested Hi-Qual as an indication of the vague type of name I wanted, the name could be animal, place, natural feature etc.

Target Market(s)

Final market is end user, retail customer, product is mainly sold via Industrial, Automotive and Marine suppliers or retailers. The logo is required to be used on a range of products, this is why we wanted a rather vague name, Hi-Qual meets this requirement and sort of indicates that the product is OK. We would like some suggestions using other names, these could be animal names, place names, natural feature names etc.

Industry/Entity Type

Marketing

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to print is black and white as well as colour, may be printed as small as 50mm x 50mm so cannot have any really small components. Green is prdominent colour we use, however as this logo is not meant to identify us it is not important.

Should not have

• Either IFS or Brassfit in it.