Dinosaurs and pizza! Pizza restaurant logo design.

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This customer received 71 logo designs from 29 designers. They chose this logo design from giza as the winning design.
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Logo Design Brief
Logo for a pizzeria! It should be a heraldic crest done in a modern style. It should look mostly like a silhouette with some detail, but not too much detail - It should not look hand illustrated. It should look like a vector graphic. It should not look cartoonish.
Two T Rex's should flank the shield of the crest, as the example coats of arms. They should be silhouettes similar to the examples provided.
The top of the crest should feature a crown. The crown image is the example of the style I would like - these were carefully chosen. Like the entire image, it should have subtle detail, not overly simplistic or overly ornate.
At the bottom it should say "REX'S" - this should NOT be displayed on a ribbon or banner as some of the crests have.
On the shield of crest it should have a single slice of pizza, which is stylized. Perhaps it could simply be a triangle shape with the point at the bottom, inlayed in the shield.
Target Market(s)
Mid-range market pizzeria
Logo Text
"REX'S"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Crown at top
2 T Rex's flanking the sheild
A shield in the center with a slice of pizza on it
"REX's" on the bottom
Should not have
- Cartoonish look
Hand illustrated look
Too much fine detail