• £110

• 157 designs

• 26 designers

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Logo Design Brief

Hi

I need a logo design for a new website. It is a rebranding from http://holistic-treats.com/ as the business has outgrown that name (originally it was massage and beauty, now I offer fitness classes, nutrition advice, personal training and more). I want to build a brand around me (Shell) - I already do some influencing and intend to do more, but ultimately I want to be known for helping improve your health and wellness. A little like how Adriene is known for yoga: https://yogawithadriene.com/adriene-mishler/ but for overall health.

I plan to use the name 'be well' as a brand. Obviously 'Be well with Shell' is the full name, however on different parts of my website I will use different aspects. For example Be Well Fitness, Be Well Massage, Be Well Beauty, Be Well Health, Be Well Coaching. So I think it will probably be the 'Be Well' possibly with 'With Shell' below in a different font to stand out. This means we can then replace 'with shell' with the 'massage', 'fitness' etc using the same font/format.

I don't want something too elaborate, ideally I would like it to be simple and readable. But I would like an emblem/icon I can use as a favicon. The design should embody health, wellness, fitness etc. I like the colours (green, orange and brown) used on my existing site http://holistic-treats.com/ and intend to incorporate that into my new business for continuity. I am also not against using the leaf again (or similar).

I don't know whether to go for capitals, lower case or a mix or to include the .com or not eg presented as beWELLwithSHELL.com or BeWellWithShell.com or Be Well With Shell or bewellwithshell or Be well with Shell etc. However I know that we need to differentiate the words and make it readable. As mentioned above I think perhaps the 'with shell' bit (or fitness massage etc) could be below but I am not 100% sure on this.

Because we intend to replace the 'with shell' with 'fitness' etc we will need it to be a font that we can replicate. We will also need to use the logo in various different formats and on t shirts etc so will need large fully editable files I can customise in photo shop etc.

I am looking forward to seeing the designs.

Thanks Shell

Target Market(s)

People looking to improve wellness. More female than male, and mums ages 25-50

Logo Text

be well with shell

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Works with the colours used here http://holistic-treats.com/ needs an emblem (can be similar to existing site).
  Name of any fonts used

Should not have

• custom fonts I cannot easily replicate (need to know name of fonts used)
  More than 2 fonts or 3 colours. No gradients/fades