Amy Hutto, comprehensive small business support logo (rebranding)

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This customer received 37 logo designs from 23 designers. They chose this logo design from ammar_ed as the winning design.
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I need a logo for rebranding. Currently, my business name is Simply Small VA and focuses on the virtual assistant (done for you) services that I offer. Going forward, I will be rebranding as Amy Hutto, comprehensive small business support. The focus will shift to a balance of Done For You and Done With You services, especially coaching for independent small business owners. No matter which services a client purchases, they are really buying peace of mind, ease, reassurance, clarity, and simplicity. I would like to see designs that use soft blues and whites (think clear skies on a beautiful day). The "comprehensive small business support" tagline can be included on the logo or separate.
Target Market(s)
Independent small business owners, creatives, mompreneurs, solopreneurs, entrepreneurs
Industry/Entity Type
Small Business
Logo Text
Amy Hutto
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A feeling of clarity and peace of mind. It must leave the viewer feeling trusting and at ease. It must be clean and not messy. (I make order out of mental and physical messes for a living!)
Should not have
- Anything overly bold or bright, jarring, or messy